Polaris advokat
Visual identity for property law firm Polaris.
IT WAS TIME do do something new. The three lawyers, each of them very experienced within their field, decided to start their own firm.
Together we decided to go for a modern - and somewhat bold - graphic identity. Polaris core values: Modern, high quality, unpretentious, personal, committed & professional
Work included:
Business field research
Competitive analysis
Core values
Workshops & presentations
Delivery of complete visual identity document including logos, fonts, color palette and image style.
Role: Art director, graphic designer
Period: Late 2019
“A shape associated with organic growing and agriculture - but also city silhouettes and buildings. The symbol also creates a feeling of movement, upwards and outwards.“
